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Outdoor wear growing development and Passion Clothing

Outdoor clothing refers to the clothes worn during outdoor activities such as mountain climbing and rock climbing. It can protect the body from harmful environmental damage, prevent body heat loss, and avoid excessive sweating during rapid movement.

Outdoor clothing refers to the clothes worn during outdoor activities such as mountain climbing and rock climbing. It can protect the body from harmful environmental damage, prevent body heat loss, and avoid excessive sweating during rapid movement.

Outdoor clothing is mainly divided into professional sports apparel and regular sports apparel. Professional sports apparel refers to the outdoor clothing worn by professional outdoor athletes. It usually has high performance requirements, targets the high-end market with a narrow audience, and has a smaller market share. In contrast, regular sports outdoor clothing mainly targets the low-end market and mainstream amateur sports enthusiasts. Therefore, it has a larger target audience and a broader market, accounting for 67.67% of the total market in 2017.

Generally speaking, men’s outdoor clothing is the main downstream market. The average unit price of men’s clothing is higher than that of women’s, and the clothing has better performance. In recent years, the downstream market for women’s outdoor clothing has gradually emerged. Due to diverse demand, shorter product update cycles, and generally lower pricing. With family outdoor activities becoming more mainstream, the children’s outdoor clothing market will experience rapid growth and increasing demand. Over the past five years, the men’s market has grown from 12.4804 billion US dollars to 17.3763 billion US dollars, with a compound annual growth rate of 6.84%. However, we believe that the men’s market has reached a mature level, while the women’s and children’s markets still have great potential, especially in Europe and North America. Although the men’s clothing market holds the largest market share, the compound annual growth rate of women’s and children’s clothing is expected to exceed that of men’s, reaching 7.29% and 7.84% respectively in the coming years.

With economic development, improved living standards, and continuous advancements in textile technology, outdoor clothing products are becoming more popular. Additionally, outdoor clothing products have multiple innovations, international enterprises, good distribution channels, high market maturity, and intense competition, making outdoor clothing increasingly popular worldwide.

After a period of development, the outdoor clothing industry is now in a mature stage with fierce competition, especially in the largest consumer market for outdoor clothing, North America. The outdoor clothing companies mainly come from the United States and Europe, with relatively low industry concentration. The top three companies are VF Corporation, Columbia Sportswear, and Arc’teryx.

Although China started its outdoor sports industry relatively late, it has great development potential. As the world’s second-largest economy, China has maintained high-speed growth for the past three to four decades and has become the largest producer of outdoor clothing. North America and Europe also have stable economic development, and their outdoor clothing industries are well-established and major downstream consumer regions.